Frequently Asked Questions

Yes, Forza10 is part of Nasta Pet Food, a group formed in 2016 (starting with Bab'in in France) that added Forza10 in 2021, Natural Code in 2023 and FirstMate in 2026.

No, Forza10 was founded in 1996 by Dr. Sergio Canello, DVM, a specialist in food-related pathologies, homeopathy and natural medicine.

Forza10 is an Italian company that produces and markets foods made with the cleanest proteins on Earth combined with the power of plant extracts.

SANYpet is a company that was founded by a veterinarian with the aim not to make simple kibbles, but to pursue a very important mission: the health of dogs and cats through nutrition. To this aim, our company uses clean ingredients and rejects pollutants, like oxytetracycline, the enemy number one of dogs and cats. SANYpet recognizes the power of nature and of herbal extracts, that we exploit through innovative techniques, such as microcapsules and AFS (Active Fresh System).

That’s a very good question! Sergio Canello explains to you why to choose us:

1. Since conventional pet food has led or is leading many of our pets to become ill, all the elements which constitute pet food are put into question: grain, proteins, fats, preservatives, potato, peas, yeast, sunflower oil, barley, beet pulp.

2. If they are all questioned then they clearly play a negative role, but it’s important to understand why the negative reactions to these foods have only emerged during the last 20 to 30 years.

3. I possess a personal experience concerning food-derived diseases spanning over 40 years, and I was fortunate to discover what alters the body’s response to foods which should not cause any problem to animals such as dogs, which have been omnivores for a very long time.

4. The cause is a toxin, present within the bone, which significantly alters the sensitivity of the immune system to foods.

5. The F.D.A. very recently reported that bone and bone-based snacks cause serious problems to dogs and should thus NOT be used;

6. I can proudly state that what I discovered almost 40 years ago is finally being confirmed by the USA’s most important food control body;

7. I will endeavor to inform the F.D.A. concerning all the research work which has been published, in our name, concerning this specific subject;

8. Over 22 years ago, having previously managed a Veterinary clinic for 20 years which was already focused on this new medical concept, I founded a company with a very strong Research & Development team aimed at solving these issues;

9. I had already defined what had to be removed and what had to be added to our pets’ daily diet so as to avoid them from suffering all manner of pathologies;

10. Forza10 diets, available in Italy and Europe since 1995, have always been able to reestablish the immune system’s functions by rapidly removing the body’s exaggerated reactions towards the contact with raw materials which should not have harmful effects. In practice it’s not the foods which are damaging, but the inability of the immune system to manage them normally. This inability is almost always caused by the extreme malicious effect created by toxic Oxytetracycline residues within intensively farmed meat and bone meal, and therefore present in the vast majority of pet foods. I cannot guarantee it, but my goal is to allow your dog to lead a normal life with a normal diet. Please observe the dog’s reactions within the first few days: its behavior will clarify how the situation will evolve.

Dr. Sergio Canello is a veterinarian. He is internationally known to be one of the leading experts in food-related disorders, homeopathy and natural medicine. (To learn more about Sergio Canello click here)

The plant has a certification for its suitability for the production of dietetic and maintenance food, as well as for the the production of organic food (under the control of the C.C.C.B. body). Moreover, it has the complete DNV (ISO 9001:2008) certification for all the production chain, which means quality control and management.

Furthermore, SANYpet has obtained the USDA permit; therefore it is the first European pet food company to be allowed to export its products to the United States.

It means that SANYpet refuses invasive tests on animals. SANYpet does not resort to enclosures, cages or deliberate causation of disorders.

SANYpet is a company that produces and distributes all its products.

In Bagnoli di Sopra, province of Padua, Italy.

GMO is an organism, different from a human being, whose gene material was altered in a different way from what nature makes with mating and/or natural gene recombination. Being GMO-free means to reject all that and to use clean and healthy ingredients and raw materials, that are optimal for the health and nutrition of our dogs and cats.

A veterinarian founder, clean ingredients, highly digestible proteins, rejection of chemicals and oxytetracycline, herbal extracts, two proprietary technologies and social projects.

SANYpet is a company that was founded by Dr. Sergio Canello, an internationally known expert in food-related disorders. He committed fourty years of his life to discorver and treat the real causes of many inflammatory, chronic and autoimmune disorders. His expertise adds to the studies of SANYpet’s Research & Development Department, constantly at work for the wellness of dogs and cats, and to the company’s wide knowledge of herbal extracts, of which Dr Gianandrea Guidetti is one of the leading experts. The cytotoxic effects of oxytetracycline were scientifically proven, showing that it is our pets’ enemy number one, just like the efficiency of FORZA10 foods is demonstrated by clinical and scientific studies. So FORZA10 diets are based on facts.

They are bodies or parts of bodies of animals or other products obtained from animals and not intended for human consumption. We at SANYpet – FORZA10 do not use by-products, because we think that dogs and cats deserve high quality raw materials and foods. That is why we choose clean ingredients from the untouched Iceland and from the nature of New Zealand, as well as carrying out more than 5,000 controls on raw materials per year.

We carry out more than 5,000 tests on raw materials per year. More specifically, we perform an analytical control of the batches that we receive daily. This control is performed both inside our company through specific equipments and outside the company, by accredited laboratories. We associate these controls with regular audits (inspections led by external bodies) to our suppliers. Audits consist in the integral control of the production chain, with particular attention to the critical points of the production process that can vary from one raw material to the other. This evaluation is made in the supplier’s unit, both through the documentary check and through the visual inspection of the production process. Not only does this guarantee a constant control on suppliers, but also a high quality standard.

Today’s eating patterns imply the excessive presence of fatty acids of the Omega6 series. This is harmful, because Omega6 fatty acids are pro-inflammatory and promote the exaggerated growth of all cells, especially fat cells, thus becoming one of the less intuitive causes of overweight. Omega6 acids are also the cause of detrimental stiffening of cell membranes, which leads to dislocations, muscle strains, sprains and also to the frequent rupture of ligaments, menisci and intravertebral discs. A diet rich in sea-caught fish, with a rich content of Omega3, that is very concentrated especially in salmons, but in herrings and anchovies too, counterbalances the excess of Omega6. A balanced diet like that is important for the growth of puppies, because it makes it possible the correct musculo-skeletal development, the prevention of inflammatory processes, and an harmonious and balanced development. But that’s not all: fish is low-calorie, makes the coat bright and transforms fat into muscle. How about that?

Dehydrated meat is obtained from fresh chicken meat, through a technologically advanced process that associates heat with pressure. This system is similar to that of a “pressure cooker”, which preserves the nutritional properties in a natural way and in the meanwhile eliminates a large part of the excess fat. At the end of this process, before meat is ground, it is sifted to separate possible residues of bones. Moreover, heat eliminates water, which further concentrates the most noble proteins and the precious essential amino acids of meat.

The use of meat meal is not positive or negative in an absolute sense, because there can be high-quality and poor-quality animal meals. Animal meal is simply a product whose meat and other tissues of animal origin undergo a process of dehydration, degreasing and grinding. The product you obtain has the aspect of flour and the essential nutritional components are concentrated and standardized to meet specific nutritional parameters.

No. The Maintenance and DailyPro lines are designed as the natural continuation of the Active lines.

No, it is not necessary, but in order to obtain the best results, we suggest to use only FORZA10 dry and wet food.

Fish oil is fundamental for the intake of Omega3 and to ensure the best balance with Omega6.

Absolutely not. Correctly, some emphasize that the dental chews present on the market are often composed of starch, which, like sugar, can cause plaque and tartar to develop. But we can explain why feeding your dog FORZA10 Chew poses no risk to his teeth’s’ health.

Is starch harmful?

Starch is not harmful as such, but can be if taken in excess. As with any substance, in fact, it’s always the dose that determines its harm or benefit. Our Chew is a snack and therefore, by definition, an occasional meal. As indicated in the daily ration table it is suggested to not feed your dog more than one a day. Moreover, its processing, which achieves the consistency that distinguishes it, renders the starch less bioavailable.

What are FORZA10 Chews for?

Well the best part is still to come. FORZA10 Chew’s rigid consistency and unique three-dimensional shape, in the form of a fishbone, allow a prolonged mechanical action during the “crunching” phase, which reduces tartar formation and contributes to a correct dental hygiene, as well as offering a gingival massage.

FORZA10 Chew has been designed specifically for oral health, and when integrated within a coordinated FORZA10 diet your dog will enjoy a perfectly healthy mouth. The Chews are also 100% vegetal, highly digestible and fruit flavored, with a dishomogeneous color and irregular appearance caused by applying water vapor rather than chemical solvents after the cooking cycle.

Why do dogs increasingly suffer tartar and plaque problems?

What is clear is that, beyond starch, the oral cavity’s health conditions are decisive in determining whether tartar, plaque and halitosis develop.

But why must we increasingly worry about these problems affecting our dogs? Let’s take a common example: nobody brushes wild animals’ teeth, yet if they suffer no other diseases they have absolutely clean teeth. The reason is simply that they eat what nature has foreseen, with the physiological mechanisms which provide oral hygiene working very well.

Our scientific studies, publicly available on our web site and published in respected international scientific journals, show that generally toxic Oxytetracycline residues, an antibiotic legally used in chicken breeding, are devastating the bacterial flora in general, and often specifically the oral cavity. When the oral cavity’s flora is damaged, one of the consequences is the formation of plaque, tartar and halitosis. Consequently it’s not the starch one needs to worry about.

By eliminating these raw materials, the physiological flora is reformed and is frequently able to reduce plaque, tartar and halitosis.

Is there any scientific groundwork to back this?

Yes, one of our more than 30 researches targeted the oral cavity (“Therapeutic Effectiveness of a Dietary Supplement for Management of Halitosis in Dogs“, Journal of Visualized Experiments, 2015).

This research used a gas chromatograph capable of measuring the presence and intensity of sulfur compounds present in the oral cavity. 32 dogs were selected, all from the same shelter, all affected by plaque, tartar and unbearable halitosis and all fed on a diet based on chicken meat and bone meal.
The alteration of the local physiological bacterial flora is expressed in the presence of sulfur compounds. On applying a specific diet (Forza10 Oral Active) based on the total elimination of all food sources potentially containing Oxytetracycline residues, all subjects showed the reduction, and even disappearance, of halitosis and sulfur compounds; and the dogs’ caretaker was able, with great relief, to remove his gas mask!

A grain-free diet is not a diet without carbohydrates, but without all grains, that are eliminated from the foods.

Honestly, grain-free foods can be successfully used for life. A grain-free formula does not cause any kind of deficiency or disorder. The expression “complete food” means – legislatively – all those elements that meet the minimum requirements for all nutrients: in that sense, a grain-free food can absolutely be considered as a complete food, provided that it respects that condition. A grain-free diet, by excluding grains from its formulation, eliminates potentially allergizing components: if it is true that any substance can turn into an allergen, it was noticed that, statistically speaking, grains can induce the onset of allergies more easily than other substances and, among grains, some are more at risk than others (wheat is more allergizing than corn or rice, for instance). A dog who suffers from grain-related intolerances will surely benefit from a diet like that, that anyway is suitable for the maintenance of pets who have no particular food-related problems too.

Our patented system known as AFS (Active Fresh System). This system allows us to incorporate targeted functional ingredients separately within the same bag of food, using distinct kibble shapes and production methods:
- The square/rounded kibble is traditionally extruded and contains the primary nutritional base of the formula, including rice middlings, blue fish meal, and oils naturally rich in Omega-3 fatty acids.
- The heart-shaped kibble consists of special cold-pressed tablets that contain natural botanical extracts specific to each recipe. These extracts vary depending on the formula. For example, in our Renal formula, the heart-shaped tablets include ingredients such as cranberries, dandelion, and dried clover extract.

It is one of SANYpet ’s technologies. In the dry and wet foods of the Diet line and in the line of wet foods Actiwet the active principles are contained into small spheres, so that they can maintain their effectiveness. (Click here to learn more).

Yes, the best solution for your pet’s meal is mixing dry and wet food. Dry food has a very high percentage of dry matter (about 90%) and very little water, making both the blood and the lymphatic circulation too dense. Kibbles are not advisable as one and unique meal and, in particular, the cat needs strict indications. (To learn more, read our blog article)

The approximate proportion is 80% of dry food and 20% of wet food, but the dose must be balanced according to the dog’s conditions, so observe and listen to him. (To learn more, read our blog article)

Yes, the chemical residues, among which oxytetracycline, that deposit in the meat from industrial farming, can cause organic changes at various levels, such as to the nervous system and to the delicate balance of neurotransmitters, which potentially leads to behavioral changes.

A functional, grain-free everyday food for dogs of all sizes, made with clean ingredients from biologically pure sources plus herbal extracts.

Currently yes, though a line for cats is planned.

An "evolution of maintenance": functional and grain-free for everyday use, with clean ingredients and specific pools of herbal extracts with antioxidant and immunomodulating effects.

Yes. It is presented as a clean, natural diet to prevent skin and gastrointestinal problems and keep a dog healthy.

Digestion is efficient both to maintain and/or improve the intestinal digestion and absorption processes and to solve the common intestinal disorders (flatulence, need of grass, night fasting vomiting, variable or constantly loose stools).

Skin instead is particoularly indicated both to maintain and/or improve the brightness of the coat and the health of the skin and to solve the most bothersome skin disorders, like tear stains, foul smell of the skin, intense itching on the neck and/or lower back, dull and dry hair, dandruff, constant loss of hair, disorders of the molt, excessive paw licking and localized redness.

Yes, it is an All Breeds product; the kibble size suits every dog size and palatability is high.

No, thanks to its digestibility and nutritional quality. For best results, avoid traditional treats and use only Legend products.

Plants have a wide variety of active principles that are well known for their antioxidant and anti-inflammatory properties and their balancing effect on the immune defenses. Phytotherapy is more and more considered as a valid alternative to chemistry, thanks to studies that prove it efficacy and a lower risk of unwanted side effects. The products of LEGEND line contain specific pools of plants that strengthen the defenses of the immune system against common pollutants and promote the solution of your dog’s food-related disorders.

Because the formulations follow Sergio Canello's findings on the toxicity of this antibiotic, commonly found in the bone meal that goes into meat meals used by most conventional pet foods.

Because proteins are NOT obtained from animals from industrial farming and the ocean oily fish (whole anchovies) is wild caught on the open sea to avoid any possible contamination from environmental pollutants. To find the cleanest proteins, we went the untouched Iceland, where fish live in a true nature reserve. Chicken is used only if it is certified organic or comes from Icelandic extensive farming, where the use of drugs is not necessary. (Click here to learn more)

Because we want to ensure our cleanest and best-quality fish to our four-legged friends. Anchovies, since they are very small fish that live in surface waters, do not accumulate the dangerous environmental pollutants that stockpile on the seabed, thus avoiding any possible contamination by heavy metals. (Click here to learn more).

The pool of botanicals in Urinary Active and Renal Active are the same, since both address problems affecting the urinary tract, though in different ways. They are not 100% interchangeable as Renal Active is specific for cats with kidney problems (mainly chronic kidney failure), so it has a lower protein level and a higher energetic content. Urinary Active, on the other hand, is specific for cats with FLUTD (feline lower urinary tract disease) and/or a tendency to develop struvite stones, so the kibbles are formulated to be able to acidify urine, way more than the Renal kibble.

The main difference, then, lies in the kibble formulation: the botanicals all help kidneys work better and help keeping the environment of the urinary tract in optimal conditions (important things for both kidneys and the lower urinary tract), while kibbles are either lighter on the kidneys or more acidifying on urine.
Renal Active has a slight acidifying effect as well, so in some cases it can be used instead of Urinary, but it has to be evaluated case by case.

Reviews posted up to June 2016 were spontaneous and uncertified; from July 2016 to Sept 2026 they have been certified through the Feedaty system, which verifies authenticity. Since Oct 2026 are Bazaarvoice certified

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Oxytetracycline, an antibiotic that in itself is not harmful, becomes real toxic waste when it deposits in the bones of meat-producing animals where it is lawfully used. As toxic waste, it must be managed through an inflammatory process that, as we have just explained, activates in the most sensitive organ. If the dog’s or the cat’s everyday food contains this waste, the body is forced to react through a chronic inflammatory process. (To learn more on oxytetracycline, click here)

It is the enemy number one of dogs and cats. It is a family of antibiotics that are widely and lawfully used in the intensive farming of meat-producing animals. The residues of oxytetracycline scientifically proved to be toxic and incident to several inflammatory disorders. (To learn more on oxytetracycline, click here)

Product and brand name; the species the food is intended for, clearly shown on the main display panel; quantity (net weight, volume or count); guaranteed analysis; ingredient statement; statement of nutritional adequacy or purpose where required; feeding directions; batch number and best-before date; and the manufacturer's or distributor's name and address. For retail sale, all required information must appear on the outer container or wrapper.

The term “complete feed” refers to the nutrient content of the feed as containing all the nutrients known to be needed for the animal at any stage of life stated. The term “balanced” refers to the energy nutrient ratio of the feed known to be needed at any stage of life stated. Therefore, a claim of “complete and balanced” must have all the nutrients, in proper amount and ratios, relative to the energy content for the stated life stage for which the feed is intended.

It is the total amount of a specific food that is necessary every day on average to a pet of a species, an age category, a lifestyle or activity, in order to meet all his energy and nutritional needs. Any dog or cat food labeled as complete and balanced must provide feeding directions on the product label. These directions should appear prominently on the label and shall be expressed in common terms.

Struvite is the common name of magnesium ammonium phosphate, a mineral that can form and precipitate in cat urine in particular conditions (pH ≥ 7, high magnesium concentration), developing crystals and, in the long run, urinary stones.

Prevention is often better than cure, that is why some important precautions in your pet’s nutrition can reduce the risk of developing struvite stones.

Omega3 fatty acids are able to make cell membranes elastic, whereas Omega6 tends to stiffen them. So the excess of Omega6, if it is not balanced by Omega3, can predispose to muscle, tendon or joint lesions, or even to delivery problems and cause hemorrhages.

When your pet does not eat because he does not feel well, the best thing to do is not to force him to eat, because his body perfectly knows what to do. Fast could be the lesser evil and you should worry according to the number of days your pet spends without eating. In the case of cats, anyway, you should pay more attention, since a prolonged period of anorexia could bring to an accumulation of triglycerides in the liver and trigger a very dangerous condition, that is hepatic lipidosis.