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About Us

THE STORY OF FORZA10

FOUNDERS

FOUNDED BY VETS & BACKED BY SCIENCE

Forza10 was founded in 1995 by Dr. Canello, a passionate veterinarian and international expert on food intolerances. After seeing the rising number of dogs and cats with health sensitivities, he teamed up with Gianandrea, an expert in natural medicine, to research and develop functional recipes.


For over 25 years, our mission has been to create functional, science-backed recipes that improve the lives of the furry part of our families. Our team of vets, nutritionists, and holistic experts are firm believers that clean nutrition is where prevention and healing begin. Our nutritional philosophy is to use delicious proteins, like wild-caught anchovies, combined with therapeutic herbs and fruits, and absolutely no artificial ingredients.

“The Green Wizard”

Gianandrea Guidetti

PharmD and phytotherapy
expert

Gianandrea Guidetti and Dr. Sergio Canello

“The Food-Allergy Guru”

Dr. Sergio Canello

DVM, international expert in food
allergies, & founder of Forza10

The secrets behind our recipes are the following:


Where your ingredients comes from matters. That’s why our kitchens are in Italy and Iceland, where we have access to premium and natural ingredients.

Who creates your recipes matters. That’s why we have a team of vets, nutritionists, and holistic experts who carefully study and select specific herbs and fruit that help support your pet’s health naturally.

How many times you’ve practiced recipes matters. That’s why we have 25+ years of experience and have conducted 30+ scientific and clinical studies to show that our recipes are effective in helping support your pet’s sensitivity.

We are humbled by the messages we receive from pet parents every day describing the quick and positive difference our recipes have had on their pet’s life and as a result, their lives too. We are inspired to continue our journey in redefining the way we take care of our pets and hope you can join us along!

FORZA10 DISCOVERED The #1 ENEMY of pets

Dr. Sergio Canello DVM discovered that the #1 enemy for the health of dogs and cats is oxytetracycline, which is an antibiotic commonly used in food production.
Unfortunately, an incredible number of farmed animals often live in cramped spaces, piled one against the other, in terrible unhygienic conditions. Farmers have turned to oxytetracycline in order to avoid epidemics and cut the cost of farming.
Through numerous scientific studies, Dr. Canello and his brilliant team of researchers identified oxytetracycline as the possible cause of many common diseases in dogs and cats.

And this is why Forza10 was founded. Forza10 is on a mission to rid the world of poor quality, contaminated pet food. 

#1
Intensive Farming

is way of producing large amounts
of food.

#2
Oxytetracycline

is widely and legally used antibiotic for intensive farming.

#3
Inflammatory Problems

happen in dogs and cats when oxytetracycline is consumed

#4
IF OXYTETRACYCLINE IS ELIMINATED

then inflammatory problems
regress

Our Success

FORZA10 has been incredibly successful and has expanded
to over 20 countries worldwide.

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OUR NUTRITIONAL PHILOSHOPY

You don’t have to travel to the ends of the world to find the cleanest
ingredients for your companion, we have done it for you!

Read More

Clinical & Scientific
Research Studies

An unwanted guest is hiding in our companion’s food. Find
out what it is.

Read More