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About Us

THE STORY OF FORZA10

FOUNDERS

Founded in 1995 by the
"The Food Allergy Guru" & "The Green Wizard"

Forza10 was founded in 1995 by Dr. Canello, a passionate veterinarian and international expert on food intolerances. After seeing the rising number of dogs and cats with health sensitivities, he teamed up with Gianandrea, an expert in natural medicine, to research and develop functional recipes.

“The Green Wizard”

Gianandrea Guidetti

PharmD and phytotherapy
expert

Gianandrea Guidetti and Dr. Sergio Canello

“The Food-Allergy Guru”

Dr. Sergio Canello

DVM, international expert in food
allergies, & founder of Forza10

For the past 25 years, we have been on a mission to rid the world of poor-quality, contaminated pet food. Our Research & Development team has published over 30 scientific studies about pet food.

We are passionate about what we do everyday because we firmly believe that proper nutrition is the key to a healthy and happy life for the furry part of our family.

FORZA10 DISCOVERED The #1 ENEMY of pets

Dr. Sergio Canello DVM discovered that the #1 enemy for the health of dogs and cats is oxytetracycline, which is an antibiotic commonly used in food production.
Unfortunately, an incredible number of farmed animals often live in cramped spaces, piled one against the other, in terrible unhygienic conditions. Farmers have turned to oxytetracycline in order to avoid epidemics and cut the cost of farming.
Through numerous scientific studies, Dr. Canello and his brilliant team of researchers identified oxytetracycline as the possible cause of many common diseases in dogs and cats.

And this is why Forza10 was founded. Forza10 is on a mission to rid the world of poor quality, contaminated pet food. 

#1
Intensive Farming

is way of producing large amounts
of food.

#2
Oxytetracycline

is widely and legally used antibiotic for intensive farming.

#3
Inflammatory Problems

happen in dogs and cats when oxytetracycline is consumed

#4
IF OXYTETRACYCLINE IS ELIMINATED

then inflammatory problems
regress

Our Success

FORZA10 has been incredibly successful and has expanded
to over 20 countries worldwide.

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OUR NUTRITIONAL PHILOSHOPY

You don’t have to travel to the ends of the world to find the cleanest
ingredients for your companion, we have done it for you!

Read More

Clinical & Scientific
Research Studies

An unwanted guest is hiding in our companion’s food. Find
out what it is.

Read More